Service · Paid Media & Lead Gen

Leads that buy.
Not traffic that
decorates analytics.

Target CPL agreed on day 1. Campaigns that scale without the cost per lead scaling with them. Or we'll show you exactly where yours is leaking.

Three symptoms you already know.

01

Budget going in, leads not converting.

The ads dashboard is green. The sales dashboard is red. The gap between what the media buyer spends and what the sales team closes doesn't get fixed with more budget.

02

CPL that scales with budget instead of dropping.

You double the spend and CPL doubles with you. A sign that audiences are saturated and targeting isn't refreshed with real conversion data.

03

Sales chasing leads who downloaded a PDF three months ago.

The team burns hours calling people who were never going to buy. The problem isn't the team. It's the funnel.

Every piece connected.
No holes in the funnel.

We don't manage campaigns. We build a system where every euro spent has a traceable path to close.

  • Meta + Google + TikTok + LinkedIn campaigns tailored to your ICP
  • Targeting from 1st-party CRM data — not cold third-party audiences
  • Creative testing at scale: 10-30 variants per week with weekly retros
  • Bid strategy configured with real conversion signals (not proxies)
  • Lookalikes built from actual customers, not raw leads
  • Dedicated per-campaign landings with native <ontop-form> wired to CRM
  • Monthly attribution audit with loss analysis and strategy adjustment
  • Real-time dashboards with multi-touch attribution

The tools we use.

Meta Ads Manager
Paid Social
Google Ads
Search & Display
TikTok Ads
Short-form Video
LinkedIn Ads
B2B Targeting
GTM Server-Side
Precision Tracking
Cloudflare Workers
Tracking & Edge Logic
Cloudinary
Creative Versioning
Meta CAPI
Conversions API

The KPIs we commit to.

No vanity metrics in the contract. These are the numbers we review with you every week.

CPL
Target agreed at start, reviewed weekly
Lead→✓
Conversion rate from lead to client — not just lead to call
<90d
Target CAC payback in the first 90 days
7d
Iteration cadence: weekly creative and audience retro

Niches where we have data.

Each vertical has its own CPL benchmarks, seasonality and objection patterns. We don't start from zero.

Real numbers, not projections.

+340%
qualified leads
DentaLead Madrid · 90 days

From 47 leads/month to 207 — without touching the budget.

The clinic was already running Meta Ads with another agency. The problem wasn't the channel. It was the targeting (generic interest audiences), the creative (stock photos), and the landing page (the website homepage). We rebuilt all three. By week 6 CPL had dropped 58%. By month 3 volume had more than tripled on the same budget.

Questions everyone asks.

You'll see first iterations within 2-3 weeks. Target CPL is typically reached in 60-90 days.

Below €1K LTV the ROI gets complicated. From €2K per client upward it makes sense. If your ticket is lower, we recommend Dentalead, Legalead or another productized vertical.

We do a free audit. If what you have works better, we'll tell you. If not, we'll show you exactly where money is being left on the table.

Saturation means money is moving. The challenge is capturing the segment that converts best. We work high-CPM niches where the difference is made by the funnel, not the bid.

Free diagnosis.
No commitment.

We analyze your current setup — campaigns, targeting, funnel, metrics — and tell you exactly what's broken and how we'd fix it. In 30 minutes.

No lock-in · No fine print · Just results