Service · Web & Conversion

A website built to sell.
Not to win
a design award.

Maximum speed, a form that converts, and complete schema so Google and LLMs understand you. This very site is the example.

Three ways a website kills your ROAS.

01

Beautiful sites with 0.8% conversion.

The designer did a good job. The copy is aspirational. The site loads in 4 seconds and has 14 fields on the form. 99.2% of visitors leave without leaving any data.

02

Generic forms that kill user experience.

HubSpot or Typeform embeds loaded in slow iframes, with styles that don't match the site. Users notice. The form abandonment rate does too.

03

4-second load times that flush your Meta ROAS.

Google Ads and Meta penalize slow landing pages with higher CPCs. Every extra second of load time burns ad budget before anyone has read the first line.

A website that works while you sleep.

We don't build pages. We build conversion machines that also rank on Google and are understood by LLMs.

  • Full redesign or targeted landing depending on agreed scope
  • Static stack (vanilla HTML/CSS/JS or Astro) on Cloudflare Pages for maximum speed
  • Native forms with GHL integration via Pages Functions — no iframes or embeds
  • A/B testing from week 1: hero and CTA with at least 2 variants in production
  • Heatmaps and session recordings to identify real conversion friction points
  • Complete Schema markup (12+ JSON-LD blocks) for AEO and GEO
  • llms.txt and ai-agent.json for visibility in AI engines
  • Planned SEO migration if replacing URLs that currently rank

This very site is the example.

You don't need to believe our promises. You can inspect what you just loaded.

ontopagency.com — live showcase of the service

Cloudflare Pages + Workers. Native forms connected to D1 and GHL without any third-party embeds. 12 JSON-LD blocks. Agent-ready with llms.txt and .well-known/ai-agent.json. Lighthouse mobile ≥90 on SEO and Performance. Custom cursor, scroll animations, 3D canvas hero. All in vanilla HTML/CSS/JS, no framework, no npm dependencies in production.

Cloudflare Pages Cloudflare Workers D1 Database 12× JSON-LD llms.txt Native Forms LCP <2.5s Zero npm in prod

The tools we use.

Vanilla HTML/CSS
Zero Framework
Cloudflare Pages
Hosting & Edge
Cloudflare Workers
Forms & API Logic
Astro
For content-heavy sites
PostHog / Hotjar
Heatmaps & Recording
GoHighLevel
Lead Destination
D1 Database
Edge Lead Storage
Schema.org JSON-LD
AEO & SEO Markup

The KPIs we commit to.

Core Web Vitals are not marketing metrics. They are business metrics. A slow landing converts less and pays more in ads.

<2.5s
LCP target on mobile — Largest Contentful Paint
<0.1
CLS target — Cumulative Layout Shift
CVR
Form conversion rate, per A/B test variant
90+
Lighthouse mobile SEO and Performance from deploy

Niches where we have data.

Each vertical has its own conversion patterns. A dental clinic form doesn't work the same as a legal firm's.

Real numbers, not projections.

90+
Lighthouse mobile
ontopagency.com · Live in production

The same site you're reading. Built with the stack we sell.

Vanilla HTML/CSS/JS on Cloudflare Pages. Zero frameworks in production. Native forms connected to D1 and GHL via Cloudflare Workers. 12 JSON-LD schema blocks. llms.txt and ai-agent.json for LLM visibility. Lighthouse mobile ≥90 on SEO and Performance. This is not a demo. It's the product running in production.

The questions everyone asks.

Depends. Sometimes 3 surgical landing pages are enough while keeping the corporate site. Other times, the existing site is killing conversions and needs a full rebuild. We decide in the diagnosis.

Standalone landing: 2-3 weeks. Full corporate site: 4-8 weeks. Depends on content volume and integrations.

Planned migration: 301 redirects from old URLs, maintaining slugs that rank, preserving backlinks. Within 30 days you recover the positions you had.

Yes. The landing goes live with at least 2 hero and CTA variants. We iterate weekly based on the winner.

Free diagnosis.
No commitment.

We audit your current site — speed, conversion, schema, forms — and tell you exactly what to fix first so the traffic you already have converts more. In 30 minutes.

No lock-in · No fine print · Just results